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Don’t Mess With My Peeps

October 9, 2009

peepsx A lawsuit filed this week alleges that the American Greetings company infringed the trademark of peeps, those marshmallow-y chicks with the eerie stare that hit store shelves every Easter. The maker of peeps, the Just Born candy company of Bethelehem, PA, cited greeting cards with images of peeps and one that used the phrase, “Happy Easter, from me and my peeps.”

The candy company noted that American Greetings had no permission to use the peeps “trademarks or trade dress.” (peeps are dressed? What do they look like naked?) Just Born claims peeps are the number-one selling non-chocolate candy. (really? more than licorice?)

There is no word on the peep-makers’ position regarding this school history project using peeps displayed as the Ku Klux Klan on march, but presumably they would find it to be distasteful.

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